Technology

Micro, Not Macro: Rethinking Influencer Marketing

(milindri/iStock)
By:
December 12, 2016 03:30 PM

When we think of influencer marketing, we think of names like Kim Kardashian -- omnipresent celebrities with enormous fan bases. But a more effective (and realistic) approach for brands is to think micro. By partnering with multiple influencers who have smaller but more engaged audiences, advertisers can drive more meaningful results.

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